A Force For Good

In recent years, we introduced an important phrase to our Mission: to be a force for good in the world. While this sentiment has been important to us since opening our doors, this new language formalizes our commitment to have a positive impact on our communities and the environment.

As such, we’re excited to present our 2023 Impact Report. This yearly roundup is one way for us to share our benchmarks and our targets, to provide accountability across several areas of social impact: sustainability, DEI, worker empowerment, and more.

B Corp Certification

B Corporations (or “B Corps”) are companies who leverage the power of business to build a more inclusive and sustainable economy, meeting the highest verified standards of social and environmental performance, transparency, and accountability.

“Over the past 5 years, our pursuit of B Corp certification has driven every aspect of our business. We’re regularly consulting their Impact Assessment on decisions both large and small so that we can better serve our people, our communities, and our planet,” said Ally Hellenga, our Senior Brand Manager.

Per requirements set by the B Lab—the 3rd party who oversees certification—B Corporations must re-certify every 3 years, earning at least 80 points on the Impact Assessment. When our re-certification comes around in 2024, our goal is to increase our score from 80.4 to 85.

Click to learn more about our Corporate Citizenship recognition.