Our Impact

A Force For Good

In 2022, we made the decision to introduce an important phrase into our mission statement: to be a force for good in the world. While this sentiment has been important to us since opening our doors, the addition to our mission statement further solidifies our desire to have a positive impact on society and the environment.

In line with that, we’re excited to present our first-ever Impact Report. This annual report, and others to follow, is a way for us to share benchmarks and goals, provide accountability for ourselves, and share our progress across the areas of social impact; environmental sustainability; diversity, equity, and inclusion; worker empowerment; and more. We look forward to taking you on this journey with us!

Impact Programs

Get Comfortable

Brew For One

Sustainability

B Corp Certification

We believe that good companies are good citizens, and we’re proud to be a certified B Corporation. B Corporations (or “B Corps”) are for-profit companies that leverage the power of business to build a more inclusive and sustainable economy. They meet the highest verified standards of social and environmental performance, transparency, and accountability.

We achieved certification in 2021 as a result of our sustainability efforts, our community programs, and our employee experience. “Becoming a Certified B Corporation has driven every aspect of our business. We’re constantly consulting the B Impact Assessment on decisions both big and small so that we can better serve our people, our communities, and our planet,” said Ally Hellenga, our Community Manager.

Per requirements set by B Lab, the third party who oversees certification, B Corps are required to recertify every three years. We’re already looking ahead to our recertification in April of 2024 with a goal to increase our score on the B Impact Assessment from 80.4 to 85 by that time. To hit that goal, we’re working to become an even better business for our people, our community, and our planet by incorporating the B Impact Assessment into company-wide decision-making.

Impact Giving

We believe every company should have a plan to support the city they love. Rather than reactively giving back to our community after an emergency arises, we seek to preemptively fundraise and identify community recipients in an effort to make the highest and best impact. Previously, our primary fundraising came through a handful of charitable beer releases. Starting in 2022, we made the strategic decision to pivot from fundraising through beer sales to dedicating 1% of annual revenue – thereby making our philanthropic efforts more sustainable and scalable over time.

The predictability of a 1% fundraising model enabled us to transition our flagship give-back program, Get Comfortable, from an input-focused (x dollars distributed) to an impact-focused model – working to move a specific community priority metric from x to y during a specified period of time.