Watch the Hands, Not the Cards — The Magic of Megabrew (Op-ed for Good Beer Hunting)

Words by Chris Herron
Graphics by Hillary Schuster
May 5, 2017

The sale of craft breweries to AB InBev is becoming more and more common, and just like anything, the more common something becomes, the more normal it starts to feel, and the more people start to wonder, does it really matter? It all depends on why the craft breweries are being bought by AB InBev, and I think the answer is much more complicated, if conservative, than we realize. While we’re distracted by the loss of a popular card in the craft beer deck, everyone is looking at the wrong hand in a magic trick. And a fairly conventional one at that. Read more…


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