At Creature Comforts, we wanted to determine a way to serve our city before we’d ever brewed a drop of beer, and this commitment remains one of our company pillars today.
Should, for instance, the definition of community be understood as something that is strictly geographical, an allegiance that supposedly dissipates at the borders of one’s neighborhood or state line? Or should it be, in our case, vocational as well?
Put another way, does a group of people bound by a common pursuit, no matter their mailing address, constitute a community? We’ve decided it does.
After all, the brewers and cellarmen, the pub owners and representatives of the craft beer community around the country have become fast friends of ours, peers and mentors and advocates. They are champions of our brewery and patrons of our brand. And the feeling—though perhaps it should go without saying—is emphatically mutual. We have heroes across our brewing community who challenge and inspire us with each new release.
So, when members of that community, and a region of our country, is devastated by disaster, we want to act as neighbors do and ask: What can we do to help?
When the Santa Rosa-based Russian River Brewing Co.—heroes of ours, indeed—launched an inventive arrangement to raise money for Sonoma wildfire relief, we were honored to participate. You can, and should, learn more on their website, but the short story goes like this: In response to these fires that tore through Sonoma and its surrounding counties last October, Russian River, in partnership with the King Ridge Foundation, decided to brew a beer with 100% of profits for the brew going to the Foundation. They invited craft breweries around the country to brew a beer under the brand Sonoma Pride as a vehicle to raise awareness and funds, and we were fortunate enough to get invited by one of our hero breweries to be a part of the cause.
Our take on this recipe is a hoppy blonde ale brewed with Comet, Waimea, and Crystal hops, and 100% of the profits from our Sonoma Pride draft and to-go sales will be directed to the King Ridge Foundation, who are mobilizing these dollars to meet the region’s most pressing needs. Click here to learn more, and take a moment to look through the many participating breweries who jumped to the aid of their coast-to-coast community.
We hope you’ll join us December 8th as we tap these kegs for the first time to show a little love for our friends out West.
Come out. Drink up. Do good. #SonomaPride